CORY CHECKETTS
Creativity. Knowledge. Tenacity.
I’m a marketing and web development professional with more than 10 years of experience. I’ve worked at a high-growth startup to a large corporation. My skillset stands at the intersection of marketing and web development.Having worked in diverse industries and companies, I’ve been able to produce results beyond what was expected of me. I look forward to growing with your organization.
Core Competencies
Marketing
Good storytelling moves people to take action. I've spent more than a decade telling stories that compel people to learn, share, ask and buy.
Web Development
After spending five years working in software, I took the initiative to learn website development. I'm proficient with HTML, CSS and JavaScript.
Data Analytics
Data tells a story—what has happened and where to go next. I use data to make marketing and web development decisions that drive results.
Work Experience
Web & Digital Marketing Lead at St. Mary's Health Care System – Athens, Ga. | 2020 - Present
Responsible for maintaining all health care system digital assets, including: external consumer website, external email, social media, and advertising. Partnered with the digital/web team and internal clients to oversee the development of new digital assets and campaigns.Results- Grew overall YOY traffic by 50% with an increase of 35% in organic traffic and a 60% increase in direct traffic. Growth was attributed to content marketing efforts from launching a blog in 2021.
- Reduced overall website load speed from 6.6 seconds to 2.6 seconds by removing unnecessary code and optimizing images.
- Expanded and improved SEO for three hospitals, 44 locations and 100+ providers for a 200-mile geographic radius.
- Manage a six-figure digital advertising budget to improve awareness and drive traffic to service lines.
- Work with digital marketing agencies to build compelling campaigns for provider locations and system services.
- Project managed and led the implementation of online patient form project for 40+ offices.
- Decreased overall website bounces by 15%.
- Led Salesforce Marketing Cloud implementation project by connecting EMR data to
the platform, and managing the contact database.
- Developed lead tracking dashboard for easier and more effective reporting.
- Created Medical Group location webpage template and implementation across 40+ offices.
- Launched the St. Mary's blog, which has resulted in 20,000 new visitors to the system's website in the first year.
- Developed blog websites for six healthcare systems across the United States.
- Created new advertising funnels that have resulted in more than 15,000 new leads.
Product Marketing Manager at Seller Labs Software – Athens, Ga. | 2015 - 2020
Develop, plan and execute all marketing strategies and tactics in support of marketing software (SaaS) solutions for the Amazon Marketplace.As the Product Marketing Lead, I crafted the messaging and positioning for Seller Labs' products. I worked closely with the product team to deliver informed and value-based messages to customers and prospects.Results- Developed crisp, compelling messaging and work collaboratively with marketing, product and customer experience to ensure our story is consistently told across all channels and experiences.
- Worked with the demand marketing manager to create a communication calendar in-line with brand positioning and commercial goals.
Oversaw the production of all marketing materials and content for products.
- Drove go-to-market planning and developed key marketing messaging that resonated with the target market.
- Developed a deep understanding of customer needs to be a conduit for the voice of the customer to the company.
- Worked in tandem with product team to evolve the product roadmap and coordinate on promoting improvements and new releases.
- Owned the development, strategy and execution of marketing plan, which has resulted in a 10x revenue growth in the last 24 months.
- Increased site traffic 5x through content marketing and SEO, which resulted in more than double the number of software trials in 2017 compared to 2016.
- Launched two software applications using content, email and advertising, which resulted in more than $2MM of additional revenue in 2017.
- Grew paying customers from trials by 15% through automated growth-focused email campaigns.
- Led a cross-functional team of writers to create blog posts, ebooks, white papers, landing pages and other marketing collateral, which have generated more than 37,000 sales leads.
- Created and optimized all marketing collateral, which led to more than 25,000 leads and growth in customers from 500 to nearly 5,000.
- Designed and lead the creation of new websites and landing pages.
- Developed original branding/voice and tone guide, which created a consistent message across all marketing and advertising channels.
Public Relations and Marketing Specialist at Utah State University - Logan, Utah | 2012 - 2014
Results- Led the execution of the public relations and direct marketing campaigns for the $30MM Aggie Recreation Center.
- Increased ticket sales of USU Hockey team by $50,000 using social media, advertising and content marketing.
- Developed branding/voice and tone for Campus Recreation Department.
- Designed and built the Campus Recreation website using HTML, CSS and JavaScript.
- Grew USU Campus Recreation's presence and audience using digital marketing and public relations strategies.
- Designed print and digital marketing material.
- Promoted diverse organizations ranging from the USU Hockey team, the Outdoor Recreation Program and the Fitness Program.
Education
Bachelor of Science (B.S.), Journalism - Utah State University
Work Examples
Recommendations
Tyler Henderson
E-Commerce & Amazon Expert
Cory is a rare talent that can understand both the go-to-market and technical side of the equation—understanding not only what the customer wants, and how to technically implement it, but also how to communicate value to all parties. I had the pleasure of collaborating with Cory for 5 years at Seller Labs. Through 4+ product launches and countless features, he demonstrated:1. A relentless spirit of curiosity. Researching, interviewing, and working with stakeholders become a subject matter expert on any given topic.2. The first principals thinking and precision to distill the problem/solution and explain to technical and non-technical stakeholders.3. The "get-it-done" and "Servant Leadership" attitude to do whatever needs to be done to show success.4. The ability to be himself in all situations and create levity and contribute to company culture.
Myles Mierswa
Full Stack Software Engineer
Cory proved his many talents time and time again when we worked together. I had the pleasure of collaborating with Cory for nearly two years at Seller Labs, and whether we were launching a new product or releasing new features, Cory helped bridge the gap between engineering and marketing.He demonstrates effective writing skills and a clear understanding of technical design and development processes.In addition, I still miss his informed chats about Porche and Volvo! Any team would be lucky to have Cory!
Kevin Kobe
Outdoor Recreation Professional
I supervised Cory directly while he worked in the Recreation Department at Utah State University.We worked together on many projects and initiatives. Some of these included developing a comprehensive marketing plan for Campus Recreation and implementing the plan.Through Cory's hard work, the plan increased the usage of the Recreation Department's website and social media platforms by over 50% in 2 years and resulted in an average of 15-20% increase in participation in fitness, intramurals, outdoor recreation, aquatics, and facility usage.Cory was easy to work with, a great employee, and generated a wide range of marketing, branding, and communication results for the Recreation Department.
Sterling R. Morris
Marketing & Communications Professional
Tenacity. Some have it. Some don't.Cory's persistent, determined approach to growing his set of professional skills has brought tangible value to the organizations he has worked with.Cory has tenacity; Cory's drive to strive for excellence will serve him and those he associates with well.
Discover More About Me
Connect With Me
Cory Checketts, LLC © 2023